Sweetening

Sweetening is the art of taking a good comp/design, and making it a great one. Below are a few examples from the movie Harry Potter 5. In all of these examples, I worked very closely with the Creative Director to make sure the changes I was making were to their standards.
In this first comp, the client wanted to remove any obvious traces of London from the background. In addition, Harry is not flying in the same direction as the other cast members. A few tweaks, a new head, and Viola! We have the International Quad.

hp5_london_b4-after.jpg

This comp started as a 30-sheet, and ended up as a in-theater door-cling. Along the way it got colorized to match the rest of the Potter universe.

hp5_door_cling_b4-after.jpg

In this final example, a simple comp is worked until it has a bit more pizazz.

hp5_rocks_b4-aftr.jpg